Logo + Campaign Identity, Letterhead system, Signage and printed promotional materials
Republican candidate needed a logo that focused on education and Texas. A classic look was needed to reach a broad audience with versatility on all platforms to clearly demonstrate name recognition. Look of tagline needed to fit in well with candidate’s key points for race.
An apple graphic with Texas flag was created as icon for campaign. Large lettering for name was important for name recognition, up close and from far away. A hand-written chalk effect was used for the tagline text. Other elements used for promotional materials such as chalkboard backgrounds, writing, pencils and check marks all were included to stay within the education concept.