Annie the Musical – Official Merchandise

character design / illustration

Character Design + Illustrations for merchandising style guide

VIA Cynosure Holdings


To redesign/modernize the iconic comic book character of Annie and Sandy for the broadway musical revival. Characters needed to be identifiable by all ages. All artwork had to feel young, fun and be versatile for application to over 30 categories of brand merchandise. Annie and Sandy characters needed to have lively “eyes”

Key Components

Using elements of the red dress, curly orange hair and heart locket with shaggy dog were crucial to character development. Illustrating various expressions and poses of characters allowed for versatility. A black “hand-drawn” line style was applied to the characters to allow numerous applications for apparel and merchandise. Dylan’s Candy Bar in NYC created a line of cookies and candy featuring the artwork of Annie and Sandy.